BANFF -- Alec Baldwin admits he has a very unusual life.

One day he's in Hollywood winning a Golden Globe for his role on 30 Rock, the next he's on the slopes at Sunshine, taking some time to relax before the avalanche of media and celebrity friends starts to roll.

"I'm a huge ski whore and I love it up here. I always tell people it's the most beautiful place I've ever been," says Baldwin, who's in Banff co-hosting the annual Celebrity Sports Invitational fundraiser for Robert Kennedy Jr.'s Waterkeeper Alliance environmental charity this weekend.

While the event did not officially kick off until Thursday, Baldwin, hoping to get a couple of days of skiing in before the party started, arrived Tuesday, just hours after winning his Globe.

"It's in my pocket," he jokes, pointing to a slight bulge in his sky jacket.

"No, I left it at home. I am waiting to get the plate for it that has my name on it -- until then it's not official."

Baldwin says he will likely give his golden globe to his daughter Ireland, who he says is also the proud owner of mom Kim Basinger's Oscar.

"It's nice for her to be able to keep those things," he adds.

With that, Baldwin, who is known to have little patience for the media, spots super model Christie Brinkley, one of the many celebrities who gathered at Sunshine Village yesterday for some less-than-competitive snow games, and invites her to speak.

"It is spectacular here -- it really just takes my breath away. You are so lucky," Brinkley says to the growing crowd.

"This is so fun -- I am just thankful to be here. I haven't skied for years so it's great to be doing it again."

Actor Kelsey Grammer, a virgin to the ski invitational, echoed Brinkley's comments about the scenery in Banff.

"Love it -- just too many cameras," he jokes as both media and fans snap shots of the Frasier and Cheers star.

Grammer says he was drawn to the event because he greatly admires Kennedy and his cause, but will come back because of the incredible beauty of the area and the Banff Springs Hotel.

But there is one problem with the huge hotel, he adds, "I keep getting lost in it."

Julianna Margulies, most famous for her role on ER, says she has always wanted to attend the ski weekend, but her work schedule has made that impossible -- until this year.

"Now, because I am unemployed, I was finally able to," she laughs, adding she is passionate about protecting the environment.

"I don't feel an obligation to be here -- I feel a need," she said.

The Bold and The Beautiful's Lorenzo Lamas, who has attended the event many times in the past, says it's great to see celebrities using their fame to bring about a positive change.

"One of the most important things celebrity can do is to bring attention to a cause and this is a great one. I mean, who wouldn't want to protect all this?" he says, while glancing around at the spectacular Canadian Rockies.

Actor Corbin Bernsen says people should feel obligated to help causes they believe in, not because they are celebrities, but because they are human.

"I have never been one to play that celebrity card, but if people know who we are and they support the cause because of it, it's worth it," he adds.

Tonight several hundred people will attend the $500-a-plate star-studded dinner at the Banff Springs, which gives the public an opportunity to meet their favourite celebrities from TV, film, sports and music.

Legendary '70s rocker Peter Frampton, who will be performing at the gala, says those attending will likely be surprised by how down-to-Earth the so-called "stars" are.

"Everyone has been so phenomenal -- they have all really left their egos at the door," Frampton said.