Naomi Campbell. (AP File)

Naomi Campbell’s new Bollywood movie has opened to dreadful reviews in India - and now Hindus have taken aim at the film.

Campbell’s first Bollywood venture Karma, Confessions and Holi has bombed badly at the box office, with local critics calling the film an "undignified disaster” and an "unholy mess”.

And now religious leaders are letting their feelings be known about the movie, which was directed by Manish Gupta and co-produced by Robert De Niro’s daughter Drena.

Rajan Zed, the president of Universal Society of Hinduism, tells WENN, "Hindus have strongly objected to the usage of Hindu terminology in movies and Karma, Confessions and Holi has nothing much to do with karma or Holi.

"Hindus welcome world filmmakers making films about Hindu subjects but taking Hinduism seriously and respectfully and not reimagining its concepts and symbols just for mercantile greed. Holi and karma have definite meaning for devotees, and improper usage of such terms is not OK."