'Ride Along' keeps rolling over box office competition

Ice Cube and Kevin Hart in

Ice Cube and Kevin Hart in "Ride Along." (SCREENSHOT)

Ronald Grover and Chris Michaud, REUTERS

, Last Updated: 3:23 PM ET

LOS ANGELES/NEW YORK - Buddy cop comedy Ride Along, starring Kevin Hart and Ice Cube, cruised to a third straight weekend at the top of the box office charts, out-earning new release That Awkward Moment.

Ride Along collected $12.3 million US in ticket sales over what was a slow Super Bowl weekend at many domestic movie theatres. The film has collected $93 million since its Jan. 17 release.

Second place went to the long-running Disney hit, Frozen, which earned $9.3 million and benefited from newly added “sing-along“ shows, pushing its total since opening in late November to more than $360 million, according to box office tracking firm Rentrak.

That Awkward Moment was third with $9 million in ticket sales at U.S. and Canadian theatres from Friday through Sunday. The film stars Zac Efron as one of three friends who pledge to stay single.

On the Super Bowl weekend, moviegoers spent about $85 million in the domestic market, which includes theatres in the United States and Canada. Last week’s box office take was $118 million, according to Rentrak.

Marketed heavily to women who might be less inclined to watch the Super Bowl, That Awkward Moment, which received generally lacklustre reviews, fell short of the industry’s $12 million forecast. Only 22 of 99 reviewers gave it a “fresh,“ or positive, rating, according to the website Rotten Tomatoes. Of moviegoers who saw the film, 58 percent said they liked it, according to the site.

Focus Features, the studio that released the low-budget $8 million film, said it was “designed as counter programming with a target audience of female moviegoers,“ noting that it “scored best with our primary audience of younger females.“

Labor Day, the other new release this weekend, collected $5.3 million in ticket sales to open in the No. 7 slot, and fell short of industry expectations of about $8 million.

The film stars Josh Brolin and Kate Winslet in an adaption from Joyce Maynard’s novel of the same name about an escaped convict who takes refuge in the home of a depressed single mother.

Paramount Pictures, the Viacom-owned unit that distributed the film, promoted the film in conjunction with the American Pie Council. The Jan. 23 National Pie Day was promoted through posters distributed to pie shops and bakeries that showed the two stars making a pie.

Paramount said the film also skewed female, with females making up 59% of the audience.

Rounding out the top five, the animated film The Nut Job was took fourth with sales of $7.6 million, while Mark Wahlberg’s Afghanistan war film Lone Survivor was fifth with $7.2 million.

The top films at the North American box office

Following are the top 10 movies at North American box offices for the three days starting Jan. 31, led by “Ride Along,” according to studio estimates compiled by Reuters.

1 (1) Ride Along..............................$ 12.3 million

2 (4) Frozen..................................$ 9.3 million

3 (*) That Awkward Moment.....................$ 9.0 million

4 (3) The Nut Job.............................$ 7.6 million

5 (2) Lone Survivor .........................$ 7.2 million

6 (5) Jack Ryan: Shadow Recruit...............$ 5.4 million

7 (*) Labor Day........................ ......$ 5.3 million

8 (7) American Hustle.........................$ 4.3 million

9 (9) The Wolf of Wall Street.................$ 3.6 million

10 (6) I, Frankenstein.........................$ 3.5 million

Last weekend’s rank in parentheses. (*) new release

CUMULATIVE TOTALS:

Frozen........................................$ 360.0 million

American Hustle...............................$ 133.6 million

Lone Survivor.................................$ 104.9 million

The Wolf of Wall Street.......................$ 104.1 million

Ride Along....................................$ 93.0 million

The Nut Job...................................$ 50.2 million

Jack Ryan: Shadow Recruit.....................$ 39.0 million

I, Frankenstein...............................$ 14.5 million

That Awkward Moment...........................$ 9.0 million

Labor Day.....................................$ 5.3 million

Ride Along and Lone Survivor were released by Universal Pictures, a unit of Comcast Corp. That Awkward Moment was released by Focus Features, a unit of Comcast’s NBC Universal unit. Labor Day, Jack Ryan: Shadow Recruit and The Wolf of Wall Street were distributed by Paramount Pictures, a unit of Viacom. I, Frankenstein was released by Lions Gate Entertainment Corp . Frozen was released by Walt Disney Co. The Nut Job was distributed by Open Roads Film, a joint venture of AMC Entertainment and Regal Entertainment. American Hustle was distributed by Sony.

 

 


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