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August 12, 2012
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KStew's affair apology a bad move
By MICHAEL RECHTSHAFFEN, Special to QMI Agency


Robert Pattinson and Kristen Stewart at the Los Angeles Premiere of the film 'Twilight' held at Mann Village Theater, Nov. 17, 2008. (Adriana M. Barraza/WENN.COM)

HOLLYWOOD - As the social networking furor surrounding Kristen Stewart's public apology for her affair with her Snow White and the Huntsman director is finally beginning to die down, one nagging question remains:

What on earth was she thinking?

And by that we don't mean, how could she have cheated on RPattz?

Lord knows, home-wrecking movie set dalliances are nothing new--just ask Meg Ryan and Russell Crowe, LeAnn Rimes and Eddie Cibrian, Jennifer Lopez and Ben Affleck and Brangelina.

There's also been no shortage of actresses who have leaned on their directors for more than just motivation, dating back to Ingrid Bergman and Roberto Rossellini, and Cybill Shepherd and Peter Bogdanovich, and those are just the ones we hear about.

Nope, we mean what on earth was she thinking in issuing a public apology -- or saying anything in public for that matter?

Isn't that why actors pay good money for personal publicists?

On July 25, Stewart addressed her infidelity with Rupert Sanders in a statement saying, "I'm deeply sorry for the hurt and embarrassment I've caused to those close to me and everyone this has affected. This momentary indiscretion has jeopardized the most important thing in my life, the person I love and respect the most, Rob. I love him, I love him, I'm so sorry."

She obviously felt badly enough for her mea culpa to require more than the 140 characters she would have been limited to via Twitter, but despite her intentions, any Hollywood publicist would tell you that the move was dumb, dumb, dumb.

Here's what Stewart should have said in the wake of those damning photographs of Stewart and the 41-year-old married father of two that had been published in Us Weekly:

Nada.

Instead she should have let her handlers do what they've been doing since the dawn of the studio system.

It goes something like this: Deny, deny, deny, followed a few days later by a terse "no comment."

Meanwhile, you should plant pictures in the media of your client looking sad and remorseful -- walking along the shore with a dog is always good -- but, whatever you do, do not ever let them speak for themselves.

Of course, that's getting tougher and tougher to do in the Twitter age, which has permitted actors to regularly say what's on their mind, and, no good can ever come of that, right John Mayer? And Kanye?

After years of blaming the media for taking their quotes out of context and making them sound like fools, celebrities, via the social media platforms, are now letting those words speak for themselves, thereby effectively eliminating the journalistic middle man.

No matter how heartfelt and contrite Kristen Stewart may have been in issuing that public apology, it only made things worse by drawing more attention to the incident and encouraging people to speculate why she was so quick to personally exercise damage control.

What else may have she been trying to not let out of the bag in the process?

It's certainly not the kind of publicity that the producers of The Twilight Saga -- Breaking Dawn: Part 2 would be looking for, just a few months ahead of the arrival of the grand finale.

After Bella's Swan song, could Kristen's career be next?

Michael Rechtshaffen is a Canadian entertainment writer based in Los Angeles.

 

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