I wrote once that adults shouldn't even try to figure out the appeal of Pokemon, just go with the flow.

That advice still holds when the entertainment is harmless, but when it turns to pure commercialism, it's time to say enough is enough.
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Pokemon 3 is movie proof that Pokemon and the Energizer Bunny have a lot in common. They keep going and going and going ...

Certainly, the wildly lucrative merchandising juggernaut isn't raking in the big billion-plus bucks like it was a few years ago.
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