A day after screening Zoolander, I saw a shampoo commercial in which an ultra-serious voiceover explained the product's name. "'Ology,' it intoned, means 'science.'"

A second wave of appreciation for Zoolander's accomplishment washed over me.
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Ben Stiller's comedy Zoolander is as vapid and self-serving as the world it tries to spoof.

Zoolander showcases the character Stiller created for the 1996 Vogue Fashion Awards. It worked wonderfully that particular night because Stiller was satirizing male models at a fashion show and because the skit lasted all of five minutes.
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