September 25, 2008

Kid Rock is set to launch his own brand of beer.

The rocker has teamed up with Drinks Americas Holdings to launch a premium domestic beer, which will be released next year.

Drinks Americas CEO J Patrick Kenny says, "Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image.

"There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created."