Weezer's new album cover.

Weezer guitarist Brian Bell has let slip the real reason the band named its new album Hurley and it's nothing to do with a character from Lost.

The band led fans to believe the title was inspired by Jorge Garcia's Lost character Hurley Reyes when they announced the name and revealed Garcia's face on the album cover.

But Bell insists the record was named after clothing company Hurley International, whose bosses funded the recording.

He tells YouTube, "(Hurley) was funding the record at the beginning of the process. We actually did some sort of advertisement... I don't even know how they're tied in so much, although we got some clothes and we did a photo shoot and we were wearing these clothes, and I think we're selling these clothes in malls."

Bell explains Garcia was involved to give the release a "post-modern" twist, adding, "I think it's this whole, like, tying-in different medias and then using Hurley, the character from 'Lost', which I've never seen in my life, as our mascot for this record is somewhat postmodernist, maybe. I hope people don't look at it as too jokey, cos it certainly comes across that way without reading into it a little deeper."