Jude Law and Radiohead have teamed up for a heart-wrenching new Greenpeace Save the Arctic campaign video. The short film features a polar bear sifting though trash in London on a desperate search for food, smelling exhaust fumes from cars and wandering the streets alone.
The sad video ends as the bear dies under a tree in a park.
Radiohead's Everything in Its Right Place provides the soundtrack to the film, while Law urges viewers to get active and join the campaign to save the bear's natural habitat.
He says, "As the Arctic melts, the rush to exploit its resources is starting. Nobody will listen to her (bear) but they'll listen to you. Join the movement. Save the Arctic."
In a recent interview with British magazine NME, Radiohead frontman Thom Yorke announced the band would be backing the Greenpeace campaign, stating, "We have to stop the oil giants pushing into the Arctic. An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we face, climate change."