Jerry Hall. (QMI Agency file photo)

Supermodel Jerry Hall and her stunning daughter Elizabeth Jagger have caused waves in the fashion world by posing for some sea-themed snaps in a bid to boost awareness of the threat of over-fishing.

The model mum and daughter are the faces of a new campaign by Fishlove, a company which uses bold and bizarre pictures to make people aware of how commercial fishing is putting marine life at risk of extinction.

To drive home the point, Hall and Jagger have posed naked with some fishy friends, with Mick Jagger's daughter riding on the back of a huge tuna in one snap, while posing with her mum and holding a pair of red snappers in another photo.

Actress Emilia Fox is also backing the environmental drive, provocatively holding a cuttlefish covered in ink over her bare breasts.