Facing off over celeb endorsements

Justin Bieber (Reuters file photo)

Justin Bieber (Reuters file photo)

JIM SLOTEK and LIZ BRAUN, QMI Agency

, Last Updated: 1:12 PM ET

Caveat emptor, boys and girls.

Every bank and department store in the land wants you to have their credit card and will actively encourage you to rack up debt, so one can hardly fault celebrities who want to cash in with the same tricks. Justin Bieber likely has a shelf life comparable to an NFL player, so his job is to grab the cash while he can.

Billmyparents.com and their laughably title 'SpendSmart' card are just another way for Bieber to build on his recording success.


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