'One Pound Fish' no 'Gangnam Style'

Muhammad Shahid Nazir is the online sensation behind One Pound Fish. (Screengrab)

Muhammad Shahid Nazir is the online sensation behind One Pound Fish. (Screengrab)

Steve Tilley, QMI Agency

, Last Updated: 12:57 PM ET

A fishmonger. A song to draw in customers. A cellphone camera. And another viral video sensation. It's going to be the next Gangnam Style!

Exactly what the world needs, hey?

And yet unlike Korean rapper Psy's inescapable earworm - which hit the unprecedented one billion views mark on YouTube - One Pound Fish already has a whiff of day-old seafood. It shows that for better or for worse, Gangnam Style was lightning in a bottle, and most viral video stars still measure their fleeting fame in weeks.

For the blissfully ignorant, One Pound Fish (or £1 Fish) began as a viral video that started to gain traction last summer, featuring London fishmonger Muhammad Shahid Nazir performing a song to lure customers to his stall in the city's east end. "Come on ladies, come on ladies, one pound fish!"


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