Throw a wig - or a thong - this fall and you'll hit a pop diva with a new record out.
Everyone from provacateur du jour Miley Cyrus to the biggest wig-wearer of them all, Cher, is releasing new music in what is the biggest release time of the year leading up to Christmas.
So when all is said and done, which of these six formidable throat warblers - Britney Spears, Beyonce and Rihanna are also said to be working on new discs and Mariah Carey delayed the release of hers earlier this year - will emerge the victor saleswise?
Will it be hip surgery recoverer Lady Gaga, Roar-ing singer Katy Perry or coming-for-comebacks Canadians Avril Lavigne or Celine Dion, the latter who are going wo-mano-a-wo-man-o by releasing on the same day in November?
My best guess is a certain foam finger-carrying singer might be the one to beat with Perry a close second. (Release dates are subject to change.)
Cher, Closer to the Truth (Sept. 24):
Good news: She hasn't released an album in 12 years and before 2001's commercial failure, Living Proof, 1998's Believe sold 20 million copies, and had the best selling single of the year with the title track.
Bad news: Her new single, the female empowerment themed Woman's World, is no Believe, but I do love the RuPaul's Drag Race remix and video version of WW featuring the show's drag queens as different-era Chers lipsynching to the song. Cher's also 67 in an age-ist industry.
Chances of sales victory: Slim to none.
Miley Cyrus, Bangerz (Oct. 8):
Good news: Her first single, We Can't Stop, and its sexually charged accompanying video was one of the summer's biggest hits. It was followed by the year's most talked-about live TV performance so far as she twerked up against Robin Thicke on the MTV VMAs. "I made history," she later boasted.
Bad news: Bye Bye Hannah Montana fans, which on second thought may not be a bad thing.
Chances of sales victory: Odds-on favourite.
Katy Perry, Prism (Oct. 22):
Good news: The 25-year-old's first new single, Roar, is a female empowerment anthem that currently sits atop the charts. The just-released video features her as a plane crash survivor-turned-Jane of the jungle (love the rising from the ashes of the-Russell Brand-marriage-gone-wrong symbolism) complete with a nail polish wearing elephant.
Bad news: Don't see any. Everyone loves a girl made stronger by a romantic mistake don't they? Just ask Swifty.
Chances of sales victory: Miley, are you looking over your shoulder?
Avril Lavigne, Avril Lavigne (Nov. 5):
Good news: After the mellower and commercially disappointing 2011 release, Goodbye Lullaby, the just-released track listing for her new album finds the 25-year-old dueting with both her chart-topping second husband Chad Kroeger of Nickelback and shock-rocker Marilyn Manson.
Bad news: The first two new singles, Here's To Never Growing Up and Rock N Roll, haven't exactly set anyone's hair on fire.
Chances of sales victory: Better than Cher's which isn't saying much.
Celine Dion, Loved Me Back To Life (Nov. 5):
Good news: It's the Quebec chanteuse's first English album in six years - featuring duets by the likes of Ne-Yo and Stevie Wonder and a cover of Janis Ian's Seventeen - and she'll have a ready-made marketing tool with her ongoing residency at The Colosseum at Caesar's Palace.
Bad news: The 45-year-old says this is her edgiest album yet - the first single and title track is a power ballad with a bit of a hip-hop feel.
Chances of sales victory: She'll be fourth behind the Miley-Katy-Gaga trifecta.
Lady Gaga, ARTPOP (Nov. 12):
Good news: Judging by her MTV VMAs performance, the 27-year-old has bounced back from the hip surgery which forced her to cancel her tour earlier this year.
Bad news: The first single, Applause, sounds like something Liza Minnelli would sing and has yet to become a No. 1 hit. But there is a rumoured host-and-musical-guest Saturday Night Live spot in the works.
Chances of sales victory: I put her third behind Cyrus and Perry.
Other notable ladies releasing new fall music: Janelle Monae, The Electric Lady; Sheryl Crow, Feels Like Home, Sept. 10; Icona Pop, This Is ...; Oct. 1; Joan Jett & The Blackhearts, Unvarnished, Mary J. Blige, A Mary Christmas, Oct. 15; Kelly Clarkson, Wrapped in Red, Oct. 29; TLC, TBA, Nov. 12.