Queen Bey has done it again.
Beyonce shocked fans around the world Thursday night when she teased a fifteen second video on her Instagram account for a new album she had been working on.
Even more surprising, was the announcement that the 'visual album' had officially dropped on iTunes.
The new record, ‘Beyonce,’ won’t be hitting record stores anytime soon, either. Unlike any other record around right now, the album comes packed with 17 videos, 14 to accompany each track on the album and three separate videos altogether.
It’s all an attempt, the singer explains on her Facebook page, to bring music back to the days of its visual glory, when Michael Jackson and his ghastly backup zombie crew blew minds away in 1982 with the debut of the ‘Thriller’ music video.
“When I’m connected to something, I immediately see a visual,” Beyonce says in the video. “Or a series of images that are tied to a feeling or an emotion.”
She explained that seeing Thriller play out on television, with everyone in her family huddled around the television set to get a glimpse of the King of Pop, was a magical feeling that no longer exists in the days of ten second singles and hype.
“Looking back, I am so lucky I was born around that time. I miss that immersive experience.”
Beyonce's Pretty Hurts
To prepare, Beyonce and her team set out to record seventeen different music videos for each one of the tracks. The album, however, does include standard mp3 versions of the songs, for potential buyers who aren’t quite sure they want to sit and watch over an hour of Beyonce footage.
From Drake to husband Jay Z (Sean Carter) and daughter Blue Ivy, the album is full from beginning to end with some of the biggest stars in the music industry right now, as well as intimate moments with the Carter clan.
The videos provide a powerful insight into the singer’s family and friends that both Queen Bey devotees and audiophiles will be interested in seeing.
Even with the lack of notice and hype surrounding the album, the release of Beyonce’s fifth album has been picked up remarkably fast, with three tracks off the album taking the top trending positions on Twitter worldwide in less than two hours.
Beyonce's 'Mine' featuring Drake
The singer’s fans didn’t take too long to express their love for the singer, either.
Although no official review has been published as of yet, it won't be overly surprising if some of the year's best album "listicles" change to include Beyonce's self titled record.