Drake has a new track, and it may be the most narcissistic, boring song he’s ever released.
‘Trophies’, released on Monday, doesn’t just acknowledge the fact that he’s one of the biggest acts coming out of the Canadian scene, but justifies his claim that he deserves an award for taking care of all his “people.”
It’s a mantra that Drake has been chanting since he first appeared in the game, a feeling of protectiveness for the group of friends he grew up with.
Usually, it’s translated in a softer tone, sometimes taking on an R&B nature when talking about, “after hours at Il Mulino, just talking women and vino,” as he so famously sang on ‘Pound Cake.’
It was what endeared Drake to me and I’m sure, to thousands of others. Sure, when he wanted to, he could spit out a verse that allowed him to play with the big guns. Just take a listen to his verse on A$AP Rocky’s ‘F----- Problems’ and it’s clear he can hold his own.
But when it came to Drake’s personal material, it wasn’t hard. He wasn’t trying to harden his past, or act like he had a rough upbringing. He was sincere, and that raw emotion was there in all of his tracks.
With ‘Trophies’, it feels like Drake is fighting back against the critics who began calling him out for the one quality that truly separated him from the pack of up and comers.
In an interview with CBC’s Jian Ghomeshi, Drake said he hated being called soft, or hated being called the “nice guy, being a man that had grown up around the emerging Memphis rap scene, one built on verses about hard times and rising through the ranks.
In ‘Trophies’, it feels like Drake is trying to emulate that attitude, trying to join the ranks of legendary actors by showing he could be just as tough as them.
The pseudo-hard tone would almost be passable if the track was actually decent. But much like the faux message, it feels forced. Drake’s voice sounds whiny at parts, and it doesn’t carry the original edge his previous music did.
This is the track that’s ending the New Year for Drizzy, let’s hope it’s the last time we’ll have to hear something like it.
Here’s to new beginnings for Drake in 2014.