As a seven-time Grammy Award winner, multi-million album seller and stadium seat filler, country star Taylor Swift is expected to be upbeat about the music industry.
After all, things are going great for her. So she sees a rosy future in store for the music business, which she shared in an essay published by the Wall Street Journal this week.
Here are five highlights from her piece:
1. Albums aren’t going to disappear.
“Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It's my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album's price point is.”
2. People will buy albums that hit them “like an arrow through the heart.”
“There are always going to be those artists who break through on an emotional level and end up in people's lives forever. The way I see it, fans view music the way they view their relationships. Some music is just for fun, a passing fling... Some songs and albums represent seasons of our lives, like relationships that we hold dear in our memories but had their time and place in the past.”
3. Some musicians and bands will be like finding “the one.”
“Some artists... we will cherish every album they put out until they retire and we will play their music for our children and grandchildren.”
4. Musicians need to surprise their fans
“My generation was raised being able to flip channels if we got bored, and we read the last page of the book when we got impatient. We want to be caught off guard, delighted, left in awe. I hope the next generation's artists will continue to think of inventive ways of keeping their audiences on their toes...”
5. Social media matters. It really, really matters.
With the number of Twitter followers factoring into whether or not actors get a part, Swift sees how an artist stacks up on social media becoming more important in helping them land a music contract. “In the future, artists will get record deals because they have fans—not the other way around.”