WATCH: Swift debuts new single 'Shake it Off'

Taylor Swift in the video for

Taylor Swift in the video for "Shake it Off."

Alex Stedman, Variety.com

, Last Updated: 10:44 AM ET

LOS ANGELES - During a worldwide live stream on Monday, Taylor Swift announced that she's releasing her first official pop album, titled "1989," on Oct. 27 and debuted new song "Shake it Off."

"I woke up not wanting but needing to make a new style of music," said the songstress.

That wasn't all for the surprises in the much-hyped live stream -- Swift also released the musicvideo (above) for her up-beat new single.

The singer had been dropping plenty of hints via Twitter before Monday's Yahoo/ABC live stream in New York, and went so far as to say that "1989," for which she also debuted the cover (below), is her "favorite album I've ever made."

While previous songs from Swift have been considered pop, her albums still qualified for honors such as Country Music Awards. She also won titles such as "top country artist" at the Billboard Music Awards and several country Grammys.

The isn't the first time Swift has dropped a single in such a fashion. In 2012, she released her hit "We Are Never Ever Getting Back Together" during a live chat on YouTube. The singer reteamed with Max Martin and Shellback, songwriters and producers behind "We Are Never Ever Getting Back Together," for the single.

Swift will be performing at MTV's Video Music Awards this Sunday, and can also be seen in "The Giver," which hit bowed last weekend.


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