January 9, 2003
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Artist: Eminem

Eminem launching clothing line
By JAM! Music


Eminem is the latest hip-hop artist to jump on the apparel bandwagon.

The New York Post reports Slim Shady has signed a deal with Nesi Apparel to create a sportswear collection called -- you guessed it -- "Shady."

Eminem follows a long list of successful rap acts attempting to cash in on their style. Sean "P. Diddy" Combs, Sisqo, Busta Rhymes, Jay-Z, Nelly and Wu Tang Clan are just some of the hip-hip acts that have signed apparel deals in the last few years.

Eminem's line will be a "pure reflection of him and what he'd be wearing," a source told the New York Post.

"Shady" will be available at department stores in time for the back-to-school season.


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