LONDON (AP) -- Next month's Live 8 concert in London has already notched an entry in the Guinness Book of World Records.
There were 2,060,285 text messages sent to concert organizers to bid for pairs of tickets to the concert, organizers said Monday, easily becoming the largest text-message lottery in history.
"Texting is a relatively new concept," said Hein Le Roux, records adjudicator at the Guinness Book of World Records. "There's got to be a first for everything and this one is a great cause."
Some 66,500 lucky text messagers, selected at random, will receive pairs of tickets to the July 2 show. O2, the company managing the text message competition, has already started sending out texts to fortunate fans receiving tickets. All recipients will be informed by midnight on Wednesday.
"Notifications are going out as we speak," said Dave Massey, spokesman for O2. "If you haven't got a notification by the end of the day on Wednesday, you aren't one of the winners."
Of the four other Live 8 concerts happening worldwide in early July, Britain is the only location that capitalized on the current texting trends. A similar system has been set up for the Edinburgh show on July 6.
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