Toronto singer/songwriter Ember Swift is becoming a familiar face around
Halifax. This weekend marks her third visit in a year, and each time she heads
east the audience for her forceful acoustic playing increases. This weekend,
Swift and Toronto's Andrea Florian blitzkreig Halifax with three shows in three
venues, starting Saturday with a Women's Tea Dance at the Church on North
Street. On Sunday the pair is joined by local singer Amy Brunn at the Marquee,
and they wrap their visit up on Monday night at Cafe Mokka.
Swift has been making progress by word of mouth and word of 'Net, and this
summer made her first-ever trip to the other coast and back, returning with
(gasp!) a slight profit.
For an indie artist like Swift, making money isn't the prime motive for touring
though. For example, one gig in Maple Ridge, Sask. turned out to be more
valuable as a memory than as a pocket liner.
"We had nothing to do that night, and someone invited us to play at a show," she
recalls, "and it turned out to be a youth dance at a local community centre.
They had one really, really loud band and nothing else because everyone else
had cancelled on them. They were all under 18 and they were great. There were
so receptive, and they danced and had a great time.
"It's fun to take risks at this stage and take every opportunity to play. And
it's paying off."
That risk-taking extends to her second CD, Can't Corner Me, which she recorded
live-off-the-floor over a couple of days. At the same time, she wanted to vary
the musical texture from her first disc, InsectInside.
"I wanted to increase the sound, which happened by virtue of including drums and
horns. It was important to produce something a little more accessible, in a
way. Maybe that's not the right word, but a lot of people found my first CD to
be a little long-winded and it was more introspective and less rooted in social
commentary than the new album. I wanted to come across more clearly.
"I think it's just more grown-up. It happens over a year, and hopefully the next
one will be more grown-up than the last."
Grown-up doesn't necessarily mean commercial, as Swift remains firmly entrenched
in alternative folk, often challenging as much as entertaining. One new song,
Rules, even takes others to task for creating cookie cutter music that serves
no purpose other than to sell more records that further the assembly line
attitude.
"Some people aren't really sure how to take that song," she says, "and people
have even come up to me and asked 'What are you trying to say?' My criticism
isn't about accessible music - simple music is often the best, when you can say
some things without overcomplicating it and still create something beautiful -
what I'm poking fun at is artists who believe there is a template to follow,
and they look at other artists' success and perceive those are the results they
ought to achieve.
"It takes the whole spirit away from creation and innovation."