The Tragically Hip thought it went so nice they'd try it twice.

According to a video clip released yesterday on the band's website, the group is working on a new studio album with producer Bob Rock. Rock also produced 2006's World Container, the band's previous studio effort.

The band will continue working on the as-yet untitled album at Rock's home studio in Maui, following its appearance at the inaugural Pemberton Festival in B.C. on Saturday.

"I think after doing World Container we were pretty happy with the results, and it seemed like we just got to know each other as the album was ending," Rock says in the clip. "We kind of figured out what everybody did and stuff. Really it was done three or four songs at a time. We just knew that we had to kind of try to at least raise the bar a bit. We knew we had to come up with something different."

"It's going really well. Bob's been here three times since about April, we've worked out the songs and whittled them down," lead singer Gord Downie says. "We're at about 14 right now and I think that's what we'll continue with."

The band worked on the album at its Bathouse Studio near Kingston following touring in support of World Container last year. According to bassist Gord Sinclair, the group hopes to have the record completed by the end of August.