William Shatner is frustrated by the furor surrounding the risque title of his new sitcom $#*! My Dad Says, because he's always used the expletive around his kids.
Members of the Parents Television Council (PTC) have urged more than 340 companies to boycott the show by refusing to advertise during its broadcast, arguing that the title is indecent.
But the Star Trek legend, who plays the cantankerous father of the title, can't understand the fuss over bad language and admits he frequently uses the curse word.
He tells the Associated Press, "Do you know what I wish? I wish they would call it s**t. I've got grandchildren. I brought up three girls. They've all got kids. OK? And you say, 'Boopy-doo-doo, you've got to make poo-poo. Come on. Make poo-poo in the toilet.'
"Eventually, poo-poo becomes s**t. 'Go take a s**t, you'll feel better.' You say that to your kids. The word s**t is around us. It isn't a terrible term. It's a natural function. Why are we pussyfooting?"
The series, based on a real-life Twitter.com page, is due to air next month.
