Walhberg brothers Mark, Donnie and chef sibling Paul have begun filming on a reality TV show that will follow the entrepreneurial family as they build their burger brand -- aptly named Wahlburgers.
In a tweet to fans earlier this week, the restaurant put the rumors to rest and tweeted, "Film crew will be in the restaurant off and on for next 3-4 days shooting for our reality show! Stop in for some grub!"
A subsequent tweet also indicates that the show will air on The History Channel and invites fans to take up the opportunity to be on TV and meet the celebrity brothers.
"Stop on by for some grub! You may be on the History Channelâ€¦"
After running a successful Italian fine dining restaurant Alma Nove in Hingham, Massachusetts, chef brother Paul opened a burger joint in the same town in 2011.
Burgers at the Wahlberg eatery are made from a blend of chuck brisket, short rib and can be topped with blue cheese, caramelized onions, bacon, homemade pickles and onions, sautéed mushrooms, avocado and chili.
The brothers also announced plans to expand the brand throughout the US, starting with Boston.
It's not the first time celebrities have been filmed as they try to navigate the restaurant business. "Famous Food," which aired on VH1 in the US, followed D-list reality TV celebrities like Heidi Montag of "The Hills" fame and "Real Housewives of New Jersey" star Danielle Staub as they tried to open a successful restaurant in Los Angeles.