The world is getting lazier, there's little question about that. But the storage-auction game clearly is not for lazy people.
"That makes 100% sense, yes, that's exactly how it is," says Cindy Hayden, who along with her partner Rick Coffill form one of the bidding teams on the new series Storage Wars Canada, which debuts Thursday on OLN.
"It's a really growing industry now that it's all out in the open. People have been doing storage auctions for many, many years, long before it came on TV (with the Storage Wars franchise). So now that it's on TV, there are more people coming, the competition is bigger.
"But we've been pickers and buyers and re-sellers for 17 years now. You'll have a newbie walk up to a unit and go, 'Yeah, two grand.' And then after the auction is over, they're coming up to Rick and I and saying, 'So, uh, what do I do with this stuff now? How do I sell it?' And we're like, 'Good luck.' "
Storage Wars Canada is a Canadian version of the popular reality series, where real-life buyers bid against each other for real-life abandoned storage units.
Besides Hayden and Coffill, who have their own established store and are nicknamed The Veterans, three other buyers are highlighted in the series: Ursula Stolf, The Knockout; Roy Dirnbeck, The Instigator; and the father-son team of Paul and Bogart Kenny, The High Roller and The Kid.
Hayden and Coffill figure their experience and discerning eyes are the keys to success. And generally speaking, they say that newcomers tend to under-value jewelry that might not be stamped gold or sterling, and over-value furniture.
"Sometimes you'll look in and you'll see antique furniture, and somebody will go wild without really taking a close look to see that there's a corner broken off, or there's a gouge, or there's a missing door," Coffill says. "We notice because we look for that sort of thing."
Adds Hayden, "We look for real wood, real leather, antiques, collectibles. Rick and I buy quality, right? No quality, zero dollars.
"I always say, if you want the locker, buy it. But we see a lot of new people drop a lot of money. That actually makes Rick and I happy, because we always say, 'They won't be back.' And 99.9% of the time, they're not back.
"Everybody just thinks you stand in front of a unit and bid, but it's not that way. There's a lot of hard work in there, just with moving the stuff right after you buy it, and then getting it ready and trying to re-sell it. I think you hit it right on: If you're kind of a lazy person, this isn't the job for you."
And what if you are, in fact, a lazy person? Do you have a role to play in all this?
"We actually cater to the lazy," Coffill says with a chuckle.
Who knew that Storage Wars Canada would be such a fitting modern representation of the circle of life.