The Keeping up with The Kardashians phenomenon is invading the MuchMusic Video Awards for its 25th anniversary this year.
Specifically, sisters, models and clothing designers Kendall, 18, and Kylie Jenner, 16 - who have nothing to do with music but are social media magnets - are the co-hosts of the 2014 MMVAs on June 15 in Toronto at MuchMusic headquarters.
The show, being broadcast across Canada on Much, CTV and CTV GO (9 p.m. ET, 6 p.m PT with the red carpet arrivals special an hour before), will also feature previously announced performers Lorde and Imagine Dragons with all the nominees to be announced May 21.
Voting for Your Fave Wildcard nominees is underway now at mmva.muchmusic.com.
More additional performers and presenters will be unveiled in the coming weeks.