CBC officially announced during its fall season launch yesterday that the show was renewed for national broadcast this fall, but Jordan says the news came as no surprise.
"We had a pretty good idea when they sent me a ticket to come out for the launch," he deadpanned from Toronto yesterday.
But Jordan says the CBC Manitoba show's national ratings last season -- it reached a peak of 646,000 viewers for one show in March -- were an early sign the show would be back. In Canada, a show is considered a major hit if it brings in one million viewers.
"The numbers were compelling enough that it was a no-brainer, you know. Canadians voted with their remote controls," Jordan says.
The announcement gave CBC Manitoba a rare good-news day. After years of budget cuts and layoffs at CBC, regional TV production has been under a whole new cloud since last December when reports first leaked out that a national restructuring plan would eliminate local newscasts.
A revised plan will cut 14 regional supper-hour newscasts, including CBC 24Hours, to 30 minutes starting Oct. 2, when it will be paired with a half-hour Vancouver-based national newscast anchored by Vancouver reporter Ian Hanomansing.
But CBC president Robert Rabinovitch said last month the public broadcaster will also increase regional input in national news and current events and culturally distinct shows.
It's a Living, which originally aired as an occasional segment on 24Hours, certainly fits the cultural bill. Jordan travelled from coast to coast and into the Far North last season, feeding sharks in Vancouver and sailing on the Bluenose II off the coast of Nova Scotia.
Among the third season highlights is an upcoming visit to Prince Edward Island to work in a Stanfield's underwear factory and to attend some Anne of Green Gables theme weddings.