It's sounds like a perfect opportunity for a cross-promotion featuring Simon Cowell.
As an American Idol judge, Cowell has made himself one of the most well-known TV personalities in the world because of his caustic honesty.
But Fox announced this week that its new series Lie To Me will debut in the coveted post-American Idol time slot on Wednesday, Jan. 21.
Lie To Me, which stars Tim Roth, is a drama series about the science of lying. It focuses on a team of deception experts who have a private agency and is based on the work of lying specialist Dr. Paul Ekman, who has been hired by numerous government agencies.
Can't you just see Cowell making an ironic guest-appearance on Lie To Me?
"Well, there's a character in the show who (Cowell) would get along with really well," said Samuel Baum, the creator of Lie To Me.
"The lead researcher who runs the lab is so disenchanted with the consequences of lying and how dangerous it is that he has taken a pledge of radical honesty, which you'll see in the pilot. He not only always tells the truth, but says everything he thinks.
"So he might make good friends with Simon."
Everyone knows network TV is struggling these days. Baum was asked if the great time slot following American Idol adds pressure, or is it merely a sign that Fox believes his show could be the coveted "next big hit" that TV needs.
"I'm incredibly excited by the time slot, because in a way I feel like this subject matter is perfect for reaching a broad audience," Baum said.
"Lying is such a part of the fabric of our everyday life. The whole focus of the science is that it's universal, that we all look the same when we lie and we all look the same when we conceal emotions. Anxiety on me looks exactly like anxiety on you."
Oh, you poor, poor man.
By the way, American Idol and Lie To Me will air back-to-back on the same station if you're watching Fox in Canada, but if you're tuned to a Canadian network it will be a different story.
That's because American Idol airs on CTV, but Canwest has purchased the rights to Lie To Me.