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The antidote to its namesake, MuchMoreMusic -- or as it shall be dubbed, M3 -- is where the rest of the videos go.
Bruce Guthro, Shania Twain, B.B. King, Rod Stewart and countless other contemporary acts that have had trouble taking airtime away from Green Day and The Beastie Boys can now be found on channel 67.
M3 is organized in a straight "videoflow" like CMT is. This means no veejays with terrifying haircuts leaning into shaky cameras and introducing every video block.
The new network isn't strictly videos, though. Various programs and specials are on the schedule, including An Intimate Concert with Bruce Hornsby Sunday at 8 p.m. and a SpeakEasy interview with Celine Dion.
Dion's interview will not take place in "the environment" with hordes of screaming kids milling about the street. Everything about MuchMoreMusic is much less like MuchMusic.
Instead of commercials for Pizza Pops or Master T plugging this week's compilation, M3 hawks minivans.
Yes, the term "baby boomer" springs to mind. The average MuchMusic viewer would be asleep inside of 10 minutes, but young people aren't unwelcome as performers on Canada's VH-1. Chantal Kreviazuk and Adam Cohen made the Top 30.
This week's top 10 should pretty much fill you in on where M3's coming from:
Celine Dion -- Immortality; Rod Stewart -- Ohh La La; Edwin McCain -- I'll Be; Eric Clapton -- My Father's Eyes, Des'ree -- Life; The Cowboy Junkies -- Miles From Home; The Rankins -- Maybe You're Right, Bonnie Raitt -- One Belief Away; Robbie Robertson -- Unbound; and Great Big Sea -- Lukey.
The next week will see debuts of new clips from The Corrs, Deborah Cox and PM Dawn.
MuchMoreMusic takes over the spot reserved for programming NASA. Mission control is now channel 75.
And if this Saturday morning brings the question, "Mommy, what did Mark Messier do with Hello Kitty?" -- it's because Treehouse has moved to R from V.
CTV Sportsnet is now on V, until Nov. 1 when it switches places on the dial with TSN.
Sun sportswriter Ryan Pyette has been glued to the Sports pullout.
The Shopping Channel, previously found on R, is now located at channel 70.