Idina Menzel Broadway musical capitalizes on Travolta's Oscar blunder

(L-R) John Travolta and Idina Menzel. (Reuters file photos)

(L-R) John Travolta and Idina Menzel. (Reuters file photos)


, Last Updated: 11:28 AM ET

The marketing team behind Idina Menzelís new Broadway show have capitalized on John Travoltaís botched pronunciation of her name at the Oscars in a new social media campaign.

The Pulp Fiction star caused a frenzy when he stumbled over Menzelís name (he called her ) as he introduced her performance of Let It Go at the Academy Awards on Sunday night.

However, the marketing team for her new musical If/Then are taking advantage of Travoltaís mistake with new ads posted on the showís Facebook and Twitter accounts, which have the tagline: ďYou Know Her NameĒ, along with a photo of Menzel belting out the Oscar-winning tune during the ceremony.

If/Then, which marks Menzelís first time on Broadway since her Tony Award-winning turn in Wicked almost 10 years ago, opens in New York City on Wednesday.