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JAM POD NOV 21


'Bring It On' goes straight to DVD
Bring It On cast talks up fifth instalment in popular franchise
By -- Sun Media


Bring It On: Fight to the Finish is the fifth instalment of the popular cheerleading series. The DVD is out tomorrow.

Bring It On -- again and again!

The cheerleading franchise is back with its fifth instalment, the direct-to-DVD Bring It On: Fight to the Finish. The teen-friendly flick debuts tomorrow on DVD and Blu-ray, each with generous extras.

Bring It On is an example of how Hollywood seizes on success. But, to keep the core audience of tween and teen girls interested, the filmmakers have to come up with "something different," yet maintain the familiar.

"I think that's what this actually brings, especially with the Latino influence," actress Rachele Brooke Smith tells Sun Media during a Canadian promotion tour with co-star Cody Longo. As the leader of a Malibu cheerleading squad, Smith is the snooty bad girl. Longo plays her football player brother. When Christina Milian's character transfers from East L.A. to Malibu, Smith and Milian become bitter rivals. But Longo gets romantically involved with Milian and a cheerleading smackdown is coming.

The Latino element "makes a huge difference in this film," Smith says. "It creates a new exciting flavour. And the extreme energy and the dance-cheerleading that is in this film is definitely up a notch from the past. It's up to a whole new level."

The Bring It On franchise was launched with Peyton Reed's surprisingly good original. Tackling what seemed to be a cliched story -- cheerleading squads from different socio-economic and cultural backgrounds battle head-to-head -- her movie delivered more than spectacle. Kudos to a quality cast headed by Kirsten Dunst and featuring Eliza Dushku, Gabrielle Union and Jesse Bradford.

"I think Universal tries to create something new with every more in this franchise," Longo says. "The first one is always hard to beat because it was a really good movie and it was a surprise success."

Longo looked to the original to play his shy nice guy. "Playing an internal character is always more difficult because you have to have a lot more going on in here, in your mind. The way it was written, it was really kind of a stereotypical hot guy in a Bring It On movie. And that's the one thing I did not want to do. I wanted to steer clear of that because it's not my thing, not at all. It's already been done three other times.

"But, in the first movie, I've got to give him (Bradford) credit because he did it well. He put layers in the character. It was fun. He was nerdy. It was really cool. I really paid attention to what he did, to kind of portray it again and bring that fun character back and actually make a dent in the franchise as that guy."

Smith loved playing a nasty girl. "It was one of the most fun characters I've ever gotten to play because it was completely the opposite of my usual self."

Smith, who volunteers in Los Angeles helping the homeless, as well as women and children in crisis, says it was a technical challenge: "It's called acting!" Her parents were embarrassed at the premiere because she was so mean on-screen. Smith cringed then. Later, she found it funny: "Now I just look at myself and laugh!"

For both Smith, who starred in Center Stage: Turn it Up and Attack at Zombie High!, and Longo, who is featured in the forthcoming Fame, Fight to the Finish is a career step. But they are realistic, too.

"To be honest with you," Longo says, "this movie is not going to make or break a career. But I think it's got a huge fan base, a huge following in the teeny-bopper crowd. The DVDs sell incredibly well and they promote the heck out of them in Canada and America. So It think it's a great way for people to start seeing your face."


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